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The research behind the story.

Sources and context for the numbers, quotations and imagery.

Example season receipt

The homepage receipt is an illustrative budget for one athlete, not a survey average or a claim about every family. Its eleven example expenses sum to $11,390. The grouped summary preserves that total. The $0 dedicated mental-training allocation belongs to this example only; it does not establish national spending, access or demand for reset.

The Wall Street Journal reported that $10,000 annual spending is common in club baseball. That reporting supplies context for a competitive season; it is not the source of the individual example receipt amounts.

The Wall Street Journal, October 3, 2026: Youth baseball costs

Annual family sports spending

New York Life surveyed 1,036 parents of youth athletes ages 7–18 on March 1–6, 2025. Parents reported approximately $3,000 a year across all their children’s youth sports activities. 21% reported spending more than $5,000 annually. These are reported family totals across their children, rather than a per-athlete or club-only average.

Spending indicates the scale of families’ commitment; it does not measure demand for reset or willingness to pay for mental training.

New York Life: Cost of youth sports survey ↗

Athletes on mental practice

Quotations are from published interviews and articles. The athletes are not affiliated with and do not endorse reset.

Ways to access mental training

The feature comparison distinguishes motivational videos, private mental performance coaching and reset’s guided app practice. It compares typical formats, not every provider. Videos vary in their teaching, structure and interactive elements. Private mental coaching can include individual feedback, structured plans and practice exercises; on-demand phone practice varies by provider. reset offers an app-based training path and guided rehearsal, not live one-to-one feedback. No fee or relative-price claim is made.

Association for Applied Sport Psychology: Certified Mental Performance Consultant handbook ↗

California Baptist University: What to expect from mental performance consulting ↗

Teaching and product

Dr. Braden Brown is reset’s co-founder and creates its training. His listed BYU role and background can be checked in his official biography. The phone recreates the existing reset Focus lesson interface as a playable introduction. The homepage rehearsal is an introductory experience, not the complete app.

Dr. Braden Brown’s official BYU biography ↗

Photography

The homepage preserves the approved reset soccer hero and authentic Braden Brown portrait. Supporting sport scenarios include generated imagery based on real photographic references. The track scene was corrected against authentic relay photography. Generated athletes are fictional and are not the people quoted on this page.

The scale of mental performance support

AASP reported more than 1,500 Certified Mental Performance Consultants on April 16, 2026; its exam resources page reports more than 20 countries. The National Survey of Children’s Health counted 27.3 million U.S. children ages 6–17 participating in organized sports in 2023, as reported by Aspen Institute Project Play.

These figures describe different populations and different years. The homepage arena is a conditional scale illustration: if all 1,500 certified consultants served only these 27.3 million U.S. children, that would be about 18,000 children per consultant. It is not a measured provider-to-athlete access ratio. CMPCs are not the only people who deliver mental training, and certification does not measure available appointments or youth-service capacity. Each arena dot represents ten athletes in that hypothetical comparison, not ten people served or denied access.

AASP: Certified Mental Performance Consultants and demand

Aspen Project Play: 2023 NSCH sports participation

AASP: Certification exam resources and international reach

Research on mental training

Brown and Fletcher’s 2017 meta-analysis combined 35 randomized controlled trials involving 997 athletes. The pooled post-test effect was Hedges’ g = 0.57 (95% confidence interval 0.22–0.92). The eight follow-up studies, involving 189 athletes, assessed results 1–4 weeks after the intervention ended. This is evidence about varied psychological and psychosocial training methods, not a trial of reset.

The homepage’s 72% is a statistical translation: Cohen’s U3 = Φ(0.57) = 0.715661, rounded to 72%. It assumes two normal distributions with equal standard deviations. It describes where the modelled training-group mean sits within the comparison distribution; it is not a percentage improvement, a winning probability, or the observed share of individual athletes who improved. The bell curves illustrate this model, rather than displaying raw participant data. The study’s uncertainty and variation mean the result does not guarantee an outcome for an individual athlete or app.

Brown & Fletcher: primary abstract ↗ · Accepted manuscript, University of Bath ↗

Examples of private coaching costs

Published rates checked October 30, 2026: Premier Sport Psychology lists a 50-minute intake at $225 and follow-up at $210. Skadi Sport Psychology lists $225 for fully licensed clinicians and $175 for pre-licensed clinicians. These are examples from two U.S. practices, not a national average or a market-wide range.

Both practices distinguish mental performance work, which is paid directly, from mental health therapy, which may qualify for out-of-network insurance benefits. The homepage does not equate therapy with mental performance practice or imply that reset replaces either individual coaching or therapy.

Premier Sport Psychology: rates and insurance FAQ ↗ · Skadi Sport Psychology: rates FAQ ↗ · Skadi: performance coaching and insurance ↗